Makers Of Humvee File Lawsuit
A lawsuit was filed on Tuesday in New York at the U.S. District Court in Manhattan against Activision by the makers of the Humvee military vehicle AM General LLC.
The lawsuit accuses Activision of profiting billions of dollars of revenue by incorporating its trademarks without permission in its flagship video game franchise of Call of Duty. AM General accused Activision of taking advantage of its goodwill and reputation in the “Humvee” and “HMMWV” marks by featuring them prominently in “Call of Duty,” and licensing related content for use in toys and books.
AM General say they have been in talks with Activision for over a year to try and resolve this matter but the dispute has failed and they have had to resort to filing a lawsuit against Activision. They are seeking for compensatory, punitive and triple damages from Activision as they have stated that “only at the expense of AM General and consumers who are deceived into believing that AM General licenses the games or is somehow connected with or involved in the creation of the games.”
An Activision spokeswoman has said that they will not discuss pending litigation so we will have to stay tuned and watch how this story develops.